HOW TO SCALE YOUR MATURE BRAND ON AMAZON
How to Scale Your Mature Brand on Amazon
Maybe you’ve been selling on Amazon for a while now. You know the ropes, you’ve launched a product or few and your revenues are steady. You’ve got grand ambitions, but you’re not 100% sure exactly how to take things further, or what your next steps towards scaling up your Amazon FBA business might be.
We’re here to help point you in the right direction. But first of all, let’s talk about your brand.
Your brand identity
Your brand may be mature, but is your brand identity and online presence as good as it could be? A great brand identity leads to a better perception of brand value from your customer’s POV.
First, have you registered your brand with Amazon Brand Registry? It’s free to enrol and among other benefits it can help increase visibility, as Amazon ranks registered brand data above unregistered brands.
Second, look at what you can do to build your brand presence outside of Amazon, so you can have an authentic presence online with social proof behind your brand. You probably already use at least one social media platform — are there others you could be visible on? Or how about your website — could it benefit from a revamp?
Customers may well search for your brand online, and you can drive them to your Amazon listings through a strong web and social media presence. As a bonus, directing traffic to Amazon from another page or platform is algorithm-friendly and can boost your rankings.
OPTIMIZE YOUR AMAZON PRESENCE
The quality of your product listings can make or break an Amazon sale. You need to consider SEO-friendly product titles and keywords, and text that links to Amazon’s A9 algorithm. Getting this right will automatically push your products up the listings. Ranking for multiple keywords also increases traffic and conversions.
Consider the format of your information. How easy is it for the customer to read? Make sure the information the customer needs is clearly scannable by using headings, sub-headings and bullet-points.
Don’t forget about your images either! These are what is most likely to make customers stop mid-scroll, and click on your product above that of your competitor. Make sure photos are well-lit, in focus and cover your product from all angles.
The product title format varies for different product categories. Identify the format for your product to give yourself a clear structure when writing its title.
DIFFERENT CATEGORY FORMATS
Content needed in titles varies for different products. For example, a laptop product title would require more information to describe it than that of a baseball bat. Category formats can be viewed on Amazon here: https://amzn.to/37IFUDh
LETS DISCUSS THE WAYS THAT OUR TEAM CAN TAILOR STRATEGIES TO EXPLODE YOUR BRAND’S SALES AND GROWTH ON AMAZON