THE BRAND

Operating in the Grocery & Gourmet Food category, this brand has a few key products of which there are some variations. They have built a good reputation over years and we could see great potential. However, on Amazon they were on a steady downward trend of sales and had lost control of their brand.

THE CHALLENGES & THE STRATEGIES

1. Brand Control
We have helped to manage their supply chain by enforcing an online reseller agreement with MAP and created a new wholesale application form. Their documents backed with internal Amazon and Amazon brand Registry strategies have helped to manage unauthorized resellers and stabilize price.

2. Sales Increase & Brand Growth:
We applied our key strategies to reverse this trend and get the brand growing on Amazon again. In addition to the key strategies, we tailored a few to the brand such as creating product bundles.

We are now introducing their product range to Amazon Canada to help their brand grow further on an international scale.

THE RESULTS

Increased profit, sales, BSR, exposure, clicks, click and conversion rates, review score, review count.

They now have full control of their brand with reduced unauthorized resellers, we’ve also helped to stabilize the price.

By creating product multipacks, we helped the brand cater for more of their target market (i.e. those that wanted to make larger orders at slightly discounted prices), meaning more sales. In addition to this, we ensured that the additional listings created also ranked on Page 1 for relevant search terms. We did this organically through strategies such as positive review generation and advanced listing optimization, as well as with ads by creating additional PPC ads for the product bundles made so that they took up more ad space. This meant more exposure for the brand and less for their competitors.

Here is the total sales improvement in the first 6 months of working with the brand: