THE BRAND
This client operates in the sports nutrition industry. Their two parent ASINs with multiple child ASINs were set up with incorrect flavors and sizes.
THE CHALLENGES & THE STRATEGIES
Improve Profitability:
Help improve on PPC ACoS, whilst encouraging sales. This was mainly achieved by:
- Applying advanced keyword research, competitor analysis and optimization methodology to listings, improving click and conversion rates
- Targeting relevant keywords and ASINs and regularly adjusting bids based on their performance
Increase Brand Sales & Growth:
We applied our key strategies to position the brand optimally for increased sales along with strategies tailored to the brands needs and positioning.
Fix ASINs:
Fixing two variations with multiple child ASIN to have the correct flavors and size names.
THE RESULTS
In just 5 months, we saw monthly sales increase by 79% from $15,369.70 to $27,530.00. Initially, both parent ASINs and multiple child ASINs had the incorrect flavors and sizes, causing a lower conversion rate. We fixed these and applied our strategies to position the brand for optimal growth.
The brand had their Amazon operations managed for them by experts in each department by utilizing our services, positioning them for optimal growth, whilst making a huge ROI from the increased sales and profitability. This saw a monthly profit increase of 223%, from $2,748.34 to $8,873.12 in just 5 months.
The improvements in profits can be viewed below:
