THE BRAND
This client operates in both the hair product and massage oil industry. They have a number of key products of which there are some complimentary products. Their products are popular, but they have a number of competitors.
THE CHALLENGES & THE STRATEGIES
1. Improve Profitability
Help them improve on PPC ACoS, whilst encouraging sales. This was mainly achieved by:
Applying advanced keyword research, competitor analysis and optimization methodology to listings, improving click and conversion rates
Targeting relevant keywords and ASINs and regularly adjusting bids based on their performance
2. Increase Brand Sales & Growth
We applied our key strategies to position the brand optimally for increased sales.
THE RESULTS
Increased profit, sales, BSR, exposure, clicks, click and conversion rates, review score, review count.
Here is the improvement in ACoS with an increase in spend, boosting revenue and net profit in the first 2 months of working with the brand:
