THE BRAND
This client operates in the men’s skin, hair and body care industry. They had over 50 unwanted resellers across their product range dominating the buy box and wanted to have control over their brand’s sales.
THE CHALLENGES & THE STRATEGIES
Improve Profitability:
Help improve on PPC ACoS, whilst encouraging sales. This was mainly achieved by:
- Applying advanced keyword research, competitor analysis and optimization methodology to listings, improving click and conversion rates
- Targeting relevant keywords and ASINs and regularly adjusting bids based on their performance
Increase Brand Sales & Growth:
We applied our key strategies to position the brand optimally for increased sales along with strategies tailored to the brands needs and positioning.
Enable Brand Control:
Removing resellers to give more brand control and own the buybox to gain the full amount of brand sales.
Increasing IPI score (Inventory Performance Index) for a higher restock limit so that the brand can match the demand.
THE RESULTS
In just 4 months, we removed over 50 resellers utilizing our Brand Protection Suite and expertise for improved brand control, seeing a monthly sales increase of 404% from $23,869.00 to $120,407.00. In addition, we increased their restock limit from 3000 to 12,000 units as we have improved their IPI score.
The improved sales are shown below:
Note that January is the best month in the history of their account and almost double December’s sales. They were not expecting this kind of growth and had to hire a new logistics employee to manage the increased demand in stock to make sure they were constantly stocked, as they were stocking out with the surge in growth that we created.
The brand had their Amazon operations managed for them by experts in each department by utilizing our services, positioning them for optimal growth, whilst making a huge ROI from the increased sales and profitability. Profitability was helped not only by increased revenue from removing resellers and actioning our growth strategies, but also from the reduced ACOS to 10%. Accumulatively, this saw a monthly profit increase of 505%, from $13,010.34 to $78,772.62.
The improvements in profits can be viewed below:
