THE BRAND
This brand provides women’s skincare primarily for black and brown skin. They have a diverse product range that has grown in popularity in their niche. We utilized each of our departments with minimal setbacks to market the brand optimally.
THE CHALLENGES & THE STRATEGIES
1. Push for Full Sales Growth Potential on Amazon US
Help position their listings optimally for organic growth and set the foundations to enable efficient PPC.
Build out a comprehensive PPC strategy utilizing all PPC fronts fully within the budget.
We applied our key strategies to position and market the brand optimally for increased sales and growth.
2. Maintain Profit Margins
It was key that we maintained profit margins although an increase in sales through improved marketing techniques was the primary objective.
By monitoring the effect of listing optimization (improving click and conversion rates) and the performance of PPC campaigns, we kept ACoS stable so that growth in profits correlated with sales growth.
THE RESULTS
Increased profit, sales, BSR, exposure, clicks, conversions and review count, with a maintained, steady profit margin.
With little issues to deal with, we were able to fully apply all marketing departments consistently and compound results. This included positioning listings optimally across keyword implementation and design (including images, video and A+ Content), as well as a new storefront, and a comprehensive ad strategy that utilized all Amazon PPC practices fully.
The profit increase in the first 6 months of working with the brand was 241.63%, from $6,484.57 to $22,153.12 a month:
The revenue increase in the first 6 months of working with the brand was 164.34%, from $16,208.96 to $42,844.62 a month:
The revenue for the previous December was $17,521.69, so $42,844.62 means we saw a 144.52% annual increase: