THE BRAND
This client operates in the sports nutrition industry. Their two parent ASINs with multiple child ASINs were set up with incorrect flavors and sizes.
THE CHALLENGES & THE STRATEGIES
Improve Profitability:
Help improve on PPC ACoS, whilst encouraging sales. This was mainly achieved by:
- Applying advanced keyword research, competitor analysis and optimization methodology to listings, improving click and conversion rates
- Targeting relevant keywords and ASINs and regularly adjusting bids based on their performance
Increase Brand Sales & Growth:
We applied our key strategies to position the brand optimally for increased sales along with strategies tailored to the brands needs and positioning.
Fix ASINs:
Fixing two variations with multiple child ASIN to have the correct flavors and size names.
THE RESULTS
In just 5 months, we saw monthly sales increase by 79% from $15,369.70 to $27,530.00. Initially, both parent ASINs and multiple child ASINs had the incorrect flavors and sizes, causing a lower conversion rate. We fixed these and applied our strategies to position the brand for optimal growth.
The improved sales are shown below:
The brand had their Amazon operations managed for them by experts in each department by utilizing our services, positioning them for optimal growth, whilst making a huge ROI from the increased sales and profitability. This saw a monthly profit increase of 223%, from $2,748.34 to $8,873.12 in just 5 months.
The improvements in profits can be viewed below:
