13.77% SALES ↑
30.28% ACOS ↓
98.90% PROFIT ↑
3 MONTHS OF PARTNERSHIP
This client operates in the healthy dessert industry, providing sweet treats for those on specific diets or with allergies. They have a number of key products of which there are some product bundles and some complimentary products. Their products are really popular, but they do have a number of direct competitors.
THE CHALLENGES & THE STRATEGIES
1. Improve Profitability
Help improve on PPC ACoS, whilst encouraging sales. This was mainly achieved by:
- Applying advanced keyword research, competitor analysis and optimization methodology to listings, improving click and conversion rates
- Targeting relevant keywords and ASINs and regularly adjusting bids based on their performance.
2. Increase Brand Sales & Growth
We applied our key strategies to position the brand optimally for increased sales, mainly focussing on the US market, followed by Canada and then the UK (as the US had the most custom).
In addition to the key strategies, we tailored a few to the brand such as:
- Creating new Amazon Virtual Product Bundles
- Utilizing price promotions
- Creating custom PPC campaigns and customizing ACoS dependant on importance (e.g. higher ACoS for competitor keywords and for products that they wanted to sell fast)
- Getting inventory to show across selected marketplaces in the EU
Increased profit, sales, BSR, exposure, clicks, click and conversion rates, review score, review count.
We more than doubled their Net Profit in just 3 months, meaning that they are making more money now whilst paying our fee than they were before working with us. As such, we are managing their Amazon operation and utilizing our industry experts, infrastructure and resources to grow the brand substantially and they are making more money whilst benefiting from this. In addition, this means that the brand is valued much higher.
By creating Virtual Product Bundles , we helped the brand cater for more of their target market (i.e. those that wanted to make larger orders at slightly discounted prices), meaning more sales. In addition to this, we ensured that the additional listings created also ranked on Page 1 for relevant search terms. We did this organically through strategies such as positive review generation and advanced listing optimization, as well as with ads by creating additional PPC ads for the product bundles made so that the brand took up more ad space. This meant more exposure for the brand and less for their competitors.
By utilizing price promotions, we increased sales and BSR. Our customized PPC campaigns and ACoS ensured that the brand was taking a larger proportion of their target market for more competitive terms. This included targeting competitor keywords to take market share directly from them, as well as highly relevant terms that required a more aggressive ACoS to win bids.
We looked into the issue regarding getting inventory to show across the selected marketplaces in the EU and fixed it, growing brand awareness and sales internationally.
Here is the improvement in ACoS with an increase in spend, boosting revenue and net profit in the first 6 weeks of working with the brand: