1445.28% SALES INCREASE
LEVELS OF ACOS MAINTAINED
1295.31% PROFIT INCREASE
14 MONTHS OF PARTNERSHIP
This brand operates in the men’s skin, hair and body care industry. They have a signature product which they have built a varied, solid product range around in their niche. After resolving the initial unauthorized seller issue and with little inventory issues to deal with, we plugged each of our departments into the brand with minimal setbacks.
THE CHALLENGES & THE STRATEGIES
1. Push for Full Sales Growth Potential on Amazon US
Help position their listings optimally for organic growth and set the foundations to enable efficient PPC.
Build out a comprehensive PPC strategy utilizing all PPC fronts fully within the budget.
We applied our key strategies to position and market the brand optimally for increased sales and growth.
2. Maintain Profit Margins
It was key that we maintained profit margins although an increase in sales through improved marketing techniques was the primary objective.
By monitoring the effect of listing optimization (improving click and conversion rates) and the performance of PPC campaigns, we kept ACoS stable so that growth in profits correlated with sales growth.
Increased profit, sales, BSR, exposure, clicks, conversions and review count, with a maintained, steady profit margin.
With little inventory issues to deal with, we were able to fully apply all marketing departments consistently and compound results. This included positioning listings optimally across keyword implementation and design (including images, video and A+ Content), as well as a new storefront, and a comprehensive ad strategy that utilized all Amazon PPC practices fully.
The total sales increase in the first 14 months of working with the brand was 1445.28%, from $23,869 to $368,843.01 a month:
The profit increase in the first 14 months of working with the brand was 1295.31%, from $13,010.34 to $181,535.21 a month: